Markets
Brazil

Market Characterization for Portugal

In 2025, Brazil ranked as the 7th largest source market for Portugal in terms of overnight stays (share: 4.2%) and 6th in terms of guest numbers (share: 5.4%). In 2025, the Brazilian market recorded approximately 1,062,200 guests (year-over-year change: -2.4%), who generated 2,372,400 overnight stays (year-over-year change: -4.1%). It stands out as the 7th largest market in terms of tourism receipts with €1,199.5 million (share: 4.1%), up 4.7% compared to 2024.

In terms of overnight stays, Lisboa was the main destination for Brazilian tourists visiting Portugal (52.3%), followed by the Norte (23.6%) and the Algarve (7.6%). By accommodation type, hotel stays predominated (74.5%), followed by alojamento local (14.6%) and hotéis-apartamentos (5.0%).

According to Amadeus, in 2025, available air capacity grew to 3.5 million seats (year-over-year change: +9.5%); with three airlines accounting for 99.8% of total capacity: TAP (market share: 73.3%), Azul Linhas Aéreas (13.7%), and TAM Linhas Aéreas (12.8%). Most flights originate from the cities of São Paulo (share: 43.7%), followed by Rio de Janeiro (12.3%), Recife (8.8%), Fortaleza (7.0%), Belo Horizonte (6.0%), Salvador (5.9%), and Brasília (5.5%).

According to SIBS data, Lisboa accounts for 47.9% of the €319.7 million in card spending originating in Brazil in 2025. The Norte ranks second (share: 25.8%), followed by the Centro region (9.7%).

2025 Position | Year-over-Year Change
Guests 1.1M 6º | -2.8%
Overnight stays 2.4M 7º | -4.4%
Tourism receipts 1199.5M€ 7º | 4.7%
Disembarked passengers 1.5M 7º | 10.5%

Market Profile

Change 25/24
212.8 M Population
0.4 %
21513.1 USD GDP per Capita
3.4 %
3 % Inflation Rate
-1.1 pp
14.4 % Savings Rate
0.0 pp

Brazil is a South American country with a population of 212.0 million in 2024; it was the 10th largest economy in the world and the largest in Latin America.

According to Globaldata, in 2024, Brazil was the 27th largest source market for tourists globally, generating 13.1 million trips and accounting for 0.8% of total global tourism demand. Approximately 45.8% of these trips were to Europe.

In turn, 82.4% of trips abroad taken by Brazilian tourists in 2024 were by air, 16.8% were by land, and 0.8% were by sea.

Team

Market Team Coordinator
Bernardo Cardoso
Info.Brasil@turismodeportugal.pt
00551130841830

Outlook

The latest data from the IMF indicate that Brazil’s economy grew by 2.9% in 2023, despite the current unfavorable international environment, including the conflict in Ukraine, the war in the Middle East, and rising costs for energy, raw materials, and intermediate goods. For 2024 and 2025, lower growth of approximately 3.0% and 2.2%, respectively, is projected.

According to GlobalData, between 2025 and 2028, international departures by Brazilian tourists are expected to grow at a CAGR of 4.1%, reaching a total of 15.3 million departures in 2028. Spending by Brazilian tourists abroad is expected to increase at a CAGR of 7.2% over the same period.

According to Forwardkeys data, flight forecasts in terms of passengers originating from the Brazilian market to Portugal for the period from September 2025 to February 2026 point to an 11.9% increase compared to the same period the previous year.

Comparing the 2025 summer season to the same period in 2024, for the period from April 1 to September 30, 2025, the number of available airline seats from Brazil to major European destinations was as follows: Portugal: 1.6 million seats (+39.1%), Spain: 800,000 seats (+51.4%), France: 620,000 seats (+41.3%), Italy: 595,000 seats (+45.6%), United Kingdom: 400,000 seats (+29.5%), and Germany: 390,000 seats (+29.2%).