A survey conducted by ALL Accor, the hotel group's loyalty program and booking platform, points out that discovering new places is the main motivation to travel for 48% of Brazilians. The survey heard a thousand people in Brazil and is part of a global study with more than 7 thousand respondents in seven markets. Among the other reasons cited are the search for a break after intense periods of work, mentioned by 43%, and the desire to spend more time with loved ones, pointed out by 40%.
The study also reveals that travel is associated with freedom, rest and the creation of memories. For 48% of Brazilians, the memories provided by travel are the aspect they would miss the most if they could no longer travel, while 40% highlight the feeling of freedom. In the evaluation of the interviewees, the elements that make a trip unforgettable are, mainly, contact with nature (56%), immersion in the local culture (54%) and exclusive gastronomic experiences (39%). In addition, 74% say they prefer to save on accommodation rather than invest in differentiated activities and experiences in the destination.
The results were presented along with the launch of Stay for More, ALL Accor's new global positioning, which seeks to expand the relationship with travelers beyond accommodation and the traditional benefits of loyalty programs. The proposal values experiences related to culture, gastronomy, entertainment, sports and well-being, as well as aspects such as tranquility, connection and personal reconnection. In the global survey, 65% of participants said they prioritize brands that offer loyalty points or benefits, a percentage that reaches 75% among respondents aged 25 to 35. The initiative reinforces Accor's commitment to a broader travel experience, which combines comfort, experiences and meaningful connections.
