Markets
Norway

Market Characterization for Portugal

In 2025, Norway ranked as the 23rd largest source market for Portugal in terms of overnight stays (share: 0.6%) and the 25th largest in terms of visitors (0.5%). In 2025, the Norwegian market recorded approximately 108,400 guests (year-over-year change: +6.9%), who generated 367,900 overnight stays (year-over-year change: +4.4%). It stands out as the 21st market in terms of tourism revenue (share: 0.6%) with €177.7 million, up 6.0% compared to 2024.

In terms of overnight stays, Greater Lisbon was the main destination for Norwegian tourists visiting Portugal (29.3%), followed by the Algarve (27.7%) and Madeira (22.3%). By type of accommodation, hotel stays predominated (58.0%), followed by apartment hotels (15.7%) and private lodging (13.1%).

The airlines that transported Norwegian tourists to Portugal were: TAP Air Portugal (share: 49.8%), Norwegian Air Shuttle (44.7%), SAS Scandinavian (5.4%), and others (0.8%). The majority of flights originated from the city of Oslo (share: 99.7%).

According to SIBS data, Greater Lisbon accounts for 38.1% of the 43.8 million euros in card purchases originating from Norway in 2025. The Algarve ranks second (share: 27.6%), followed by the North (12.7%) and Madeira (10.5%).

2025 Position | Year-over-Year Change
Guests 0.1M 25º | 7.0%
Overnight stays 0.4M 23º | 4.3%
Tourism receipts 177.7M€ 21º | 6.0%
Disembarked passengers 0.1M 26º | 5.2%

Market Profile

Change 24/23
5.6 M Population
1.0 %
82831.8 USD GDP per Capita
3.4 %
3.3 % Inflation Rate
-2.2 pp
40.8 % Savings Rate
0.0 pp

Norway is a country located on the western part of the Scandinavian Peninsula with a population of 5.6 million and was the 30th largest economy in the world.

According to Globaldata, in 2024, Norway was the 31st largest source market for tourists globally, generating 12.0 million trips and accounting for 0.8% of total global tourism demand. Approximately 91.9% of these trips were to destinations in Europe. The main regions sending Norwegian tourists to Portugal were: Oslo (share: 72.3%), Bergen (8.7%), Stavanger (7.7%), Trondheim (4.0%), Kristiansand (3.4%), Ålesund (1.0%), and other cities (1.6%).

In turn, 70.7% of trips abroad taken by Norwegian tourists in 2024 were by air, 23.4% were by land, and 5.9% were by sea.

Team

Market Team Coordinator
Stig Kaspersen
Info.Denmark@turismodeportugal.pt
004533131200

Outlook

According to the IMF, Norway’s economy grew by 0.5% in 2023, as a result of the lingering effects of the wars in Ukraine and the Middle East, as well as high inflation rates, coupled with tighter monetary policies that will impact private and household consumption, as well as investment. GDP growth of 1.5% and 1.8% is projected for 2024 and 2025, respectively.

From 2025 to 2028, international departures by Norwegian tourists are expected to grow at a CAGR of 2.3%, reaching a total of 13.2 million departures in 2028 (GlobalData projections). Spending by Norwegian tourists abroad is expected to increase at a CAGR of 6.3% from 2025 to 2028 (GlobalData forecasts).

According to data from the OAG Schedules Analyzer for the 2025 summer season compared to 2024 for the Norwegian market, the following trends are evident regarding the number of available airline seats for Norway’s main European destinations: Spain (880,000 seats, -3.8%), Italy (320,000, +4.4%), Turkey (260,000, -5.2%), Greece (200,000, +0.5%), Croatia (130,000, -0.6%), and Portugal (95,000, +10.6%).