Markets
Poland

Market Characterization for Portugal

In 2025, Poland ranked as the 11th largest source market for Portugal in terms of both overnight stays (2.7% share) and visitors (2.3% share). In 2025, this market recorded 456,800 guests (year-over-year change: +11.6%), who generated 1,562,000 overnight stays (year-over-year change: +12.0%). It stands out as the 13th largest market in terms of tourism revenue, with €506.2 million (share: 1.7%), up 20.4% compared to 2024.

In terms of overnight stays, Madeira was the top domestic destination for tourists from Poland visiting Portugal (43.6%), followed by Greater Lisbon with 16.3%, the Algarve (14.5%), the North (10.5%), and the West and Tagus Valley (7.8%). By accommodation type, hotel stays predominated (60.1%), followed by private lodging (15.4%) and apartment hotels (14.8%).

According to Amadeus, in 2024, available air capacity grew to 1.1 million seats (year-over-year change: +30.3%); with 5 airlines accounting for 94.0% of total capacity: Ryanair (share: 32.4%), Wizz Air Hungary (28.2%), TAP (13.0%), LOT (11.3%), Enter Air (9.0%), and others (6.0%). Most flights originate in Warsaw (52.5%).

Greater Lisbon accounts for 33.9% of the €90.1 million in card purchases originating from Poland in 2025. Madeira ranks second (share: 25.7%), followed by the North (13.5%).

2025 Position | Year-over-Year Change
Guests 0.5M 11º | 11.6%
Overnight stays 1.6M 11º | 12.0%
Tourism receipts 506.2M€ 13º | 20.4%
Disembarked passengers 0.5M 14º | 27.7%

Market Profile

Change 24/23
36.6 M Population
-0.3 %
49060.3 USD GDP per Capita
5.7 %
5 % Inflation Rate
-6.4 pp
18.1 % Savings Rate
-0.1 pp

With a population of 36.7 million, Poland ranks as the 21st largest economy in the world and the 5th largest in the European Union.

According to Globaldata, in 2023, Poland was the 17th largest source market for tourists worldwide, generating 18.7 million trips in 2024, representing a 1.2% share of total global tourism demand. Approximately 92.7% of these trips are concentrated on the European continent. Data from CET Warsaw indicates that of the total trips made by Polish tourists abroad, approximately 43.8% originated in the Warsaw region, the outbound area with the highest number of trips, followed by Kraków (23.5%) and Katowice (10.5%).

In turn, 42.5% of trips abroad in 2024 made by Polish tourists were by land, 55.7% were by air, and 1.8% were by sea.

Team

Market Team Coordinator
Ewa Waligórska
Info.Poland@turismodeportugal.pt
0048226176460

Outlook

The latest IMF data indicate that the Polish economy grew by 0.2% in 2023, due to the current unfavorable international economic climate, the conflict in Ukraine, the war in the Middle East, and rising costs of energy, raw materials, and intermediate goods. For 2024 and 2025, higher growth of around 3.0% and 3.5%, respectively, is projected.

According to GlobalData, between 2025 and 2028, international departures from Poland are expected to grow at a CAGR of 6.7% to reach a total of 24.0 million departures in 2028. Meanwhile, spending by Polish tourists abroad is expected to increase at a CAGR of 10.7% over the same period.

According to estimates from OAG Schedules Analyser, comparing the 2025 summer season to 2024 (April 1 to September 30), the number of scheduled available seats is led by Italy (2.5 million seats, +30.9%), followed by Spain (1.6 million seats, +10.9%), Greece (650,000 seats, -9.3%), Turkey (490,000 seats, +13.1%), Croatia (470,000 seats, +29.4%), Portugal (280,000 seats, +29.8%), and Egypt (110,000 seats, -10.8%).