Markets
Germany

Market Characterization for Portugal

In 2025, Germany ranked as the second-largest source market for Portugal in terms of overnight stays (share: 11.3%) and the fourth-largest in terms of visitors (share: 8.9%). The German market recorded approximately 1,764,600 guests (year-over-year change: +1.9%), who generated 6,438,100 overnight stays (year-over-year change: +4.5%). It stands out as the 2nd largest market in terms of tourism revenue with €3,361.5 million (share: 11.5%), up 7.4% compared to 2024.

In terms of overnight stays, Madeira was the top destination for German tourists visiting Portugal (30.3%), followed by the Algarve (28.9%) and Greater Lisbon (17.8%). By accommodation type, hotel stays predominated (58.5%), followed by private rentals (16.4%) and apartment hotels (10.7%).

According to Amadeus data, in 2025, Portugal ranks 7th in total outbound air traffic for the market; with six airlines accounting for 94.4% of total available air capacity: Lufthansa (share: 26.3%), TAP Air Portugal (21.8%), Eurowings (20.2%), Ryanair (16.9%), Condor, and TUIfly (4.6%). Most flights originate from the cities of Frankfurt (28.4%), Munich (18.0%), Düsseldorf (13.9%), Berlin (12.1%), and Hamburg (6.9%).

It is worth noting that German tourists stay an average of 7.9 nights in Portugal (Amadeus, 2025); and the average time in advance of their booking for their trip to Portugal is 93 days; and the group size (5.1 visitors on average), corresponding to approximately 1.5 million German tourist arrivals by air.

2025 Position | Year-over-Year Change
Guests 1.8M 4º | 1.8%
Overnight stays 6.4M 2º | 1.2%
Tourism receipts 3361.5M€ 2º | 7.4%
Disembarked passengers 2.8M 4º | 6.9%

Market Profile

Change 24/23
83.5 M Population
0.3 %
67244.7 USD GDP per Capita
2.5 %
2.4 % Inflation Rate
-3.6 pp
27.1 % Savings Rate
0.0 pp

Germany, with 83.5 million inhabitants in 2025 (19.0% of the EU total), is the world’s third-largest economy and the largest in Europe (24.2% of the EU total).

In 2025, it was the third-largest global tourism source market, generating 127.4 million trips (7.8% of global demand), according to GlobalData. Tourist flows are highly concentrated in Europe (88.1%). The main outbound regions (accounting for 65.9%) are: North Rhine-Westphalia (20.5%), Bavaria (15.0%), Baden-Württemberg (13.8%), Lower Saxony (8.8%), and Hesse (7.8%).

By transport, 59.8% of trips abroad are by land, 37.4% by air, and 2.8% by sea. By travel type, couples represent 31.5%, families 24.0%, individual travelers 23.9%, and groups 20.6%.

Seasonality is distributed between high season (30.0%), mid-season (35.5%), and low season (34.5%). The most represented age group is 35–49 (27.8%), followed by 50–64 (22.3%).

In 2025, leisure travel accounts for 88.1% of outbound trips (including visits to family and friends), while business travel represents 8.5%.

Team

Market Team Coordinator
Claúdia Miguel
info.germany@turismodeportugal.pt

Outlook

The latest IMF data show the German economy contracted by 0.9% in 2024, due to the unfavorable international context (Ukraine and Middle East conflicts, rising energy and raw material costs). Growth is projected at 0.2% in 2025 and 0.9% in 2026.

According to GlobalData, international departures from Germany are expected to grow at a CAGR of 4.2% between 2026 and 2029, reaching 150.2 million departures in 2029, while spending abroad is projected to increase at a CAGR of 6.6% over the same period.

OAG data indicate that, in the summer 2025 season vs. 2024 (Apr 1–Sep 30), available seats are led by Spain (9.9M, +1.5%), followed by Turkey (7.8M, +1.3%), Italy (5.7M, +2.9%), Greece (4.0M, +3.1%), Portugal (1.9M, +13.6%), and Croatia (1.4M, +5.9%).

For the winter 2025/2026 season vs. 2024/2025 (Oct 1–Mar 31), Spain leads with 6.8M seats (-2.4%), followed by Turkey (5.1M, +18.4%), Italy (3.6M, +4.7%), Greece (1.8M, +9.3%), Egypt (1.2M, +8.6%), Portugal (1.2M, +1.8%), and Croatia (350K, +13.3%).