Portugal’s Tourism Strategy sets a long-term policy vision to guide the sustainable transformation of the tourism sector and position Portugal as one of the most competitive and sustainable tourism destinations in the world over the next decade.
Although the Tourism Strategy 2027 is still in effect, in a context marked by high economic, geopolitical, and social uncertainty, it is important to prepare the next steps. In this context, the Climate Action Agenda for Tourism 2030 was at the Better Tourism Lisbon Travel Market on 26 February, designed as an action plan focused on decarbonization and resilience. The Agenda intends to consolidate the ambition for carbon neutral, resilient and regenerative tourism capable of generating economic, social and environmental value, reinforcing Portugal’s competitiveness as a destination of excellence and trust in a rapidly changing global context.
The establishment of sustainability observatories across all Portuguese regions will provide in-depth insights to the impacts of tourism on the local areas and enhance the efficiency on destination planning and management. This is a strategic project aimed at positioning Portugal as an international leader in sustainability.
Therefore, in line with the objectives set out, in January 2018 the Alentejo Sustainable Tourism Observatory (ASTO) was recognised within the UN World Tourism Organisation’s International Network of Sustainable Tourism Observatories (INSTO). In January 2020, during FITUR, two new observatories were recognized: the Azores Sustainable Tourism Observatory (OTSA) and the Algarve Regional Observatory for Sustainable Tourism (AlgSTO) and in November 2023, the Sustainable Tourism Observatory Centro de Portugal (OTSCP) became a member of the international network.
To better coordinate this network of seven regional sustainability observatories, in July 2024, Turismo de Portugal created Destination Watch, which strengthens collaboration between the regions in monitoring sustainability and developing best management practices in the tourism sector, as a collaborative model for knowledge transfer.
Leading the tourism of the future does not mean ranking first; it means promoting integrated destination development and becoming an international reference.
For further information at UNTourism