Sustainable Tourism Observatories

Portugal’s Tourism Strategy sets a long-term policy vision to guide the sustainable transformation of the tourism sector and position Portugal as one of the most competitive and sustainable tourism destinations in the world over the next decade.

Although the Tourism Strategy 2027 is still in effect, in a context marked by high economic, geopolitical, and social uncertainty, it is important to prepare the next steps. In this context, the Climate Action Agenda for Tourism 2030 was at the Better Tourism Lisbon Travel Market on 26 February, designed as an action plan focused on decarbonization and resilience. The Agenda intends to consolidate the ambition for carbon neutral, resilient and regenerative tourism capable of generating economic, social and environmental value, reinforcing Portugal’s competitiveness as a destination of excellence and trust in a rapidly changing global context.

The establishment of sustainability observatories across all Portuguese regions will provide in-depth insights to the impacts of tourism on the local areas and enhance the efficiency on destination planning and management. This is a strategic project aimed at positioning Portugal as an international leader in sustainability.

Therefore, in line with the objectives set out, in January 2018 the Alentejo Sustainable Tourism Observatory (ASTO) was recognised within the UN World Tourism Organisation’s International Network of Sustainable Tourism Observatories (INSTO). In January 2020, during FITUR, two new observatories were recognized: the Azores Sustainable Tourism Observatory (OTSA) and the Algarve Regional Observatory for Sustainable Tourism (AlgSTO) and in November 2023, the Sustainable Tourism Observatory Centro de Portugal (OTSCP) became a member of the international network.

To better coordinate this network of seven regional sustainability observatories, in July 2024, Turismo de Portugal created Destination Watch, which strengthens collaboration between the regions in monitoring sustainability and developing best management practices in the tourism sector, as a collaborative model for knowledge transfer.

Leading the tourism of the future does not mean ranking first; it means promoting integrated destination development and becoming an international reference.

For further information at UNTourism

Observatories in Portugal

Sustainable Tourism Observatory Porto e Norte de Portugal

The mission of this Observatory is to monitor supply and demand in this destination and to develop it as a sustainable tourism destination, thereby enhancing the role that tourism can play in the development of this region and in reduce regional inequality.

Sustainable Tourism Observatory Centro de Portugal

The Sustainable Tourism Observatory Centro de Portugal is tasked with monitoring regional and sub-regional tourism activity, thereby contributing to a better integrated understanding of the sector, and plays a key role in supporting decision-making for all business owners and public decision-makers in Central Portugal.

This observatory fulfils one of the objectives set out in the 2020–2030 Tourism Action Plan for the Central Region, which involves the development of a Tourism Observatory, in line with the guidelines of the European Tourism Indicator System for Sustainable Destinations.

Sustainable Tourism Observatory Lisboa Region

The Lisbon Sustainable Tourism Observatory’s mission is to monitor supply and demand in the region on an sustainable basis, in cooperation with national and international counterparts, with an emphasis on providing structured data to support decision-making.

Alentejo Sustainable Tourism Observatory (ASTO)

The Alentejo Sustainable Tourism Observatory is based at the University of Évora and aims to monitor the progress of sustainable tourism development in the Alentejo and Lezíria do Tejo, viewing the provision of information as a key asset for the capacity-building of the region’s tourism stakeholders and for the development of the region’s research and development system.

Algarve Sustainable Tourism Observatory

The mission of the Algarve Sustainable Tourism Observatory is to promote the adoption of sustainable practices within the Algarve’s tourism sector, by encouraging decision-making processes leading to the creation of a healthier, greener, more resilient and regenerated tourist destination, offering a better quality of life, improved transport options, greater safety and even better environmental standards.

Açores Sustainable Tourism Observatory (OTSA)

OTSA’s mission is to promote the study, dissemination and monitoring of the evolution of tourism activity in an independent and responsible manner, ensuring the integrity of its technical and scientific output, in order to contribute to the development of sustainable tourism in the Autonomous Region of the Azores, in line with global regional development strategies.

Madeira Tourism Observatory

The Madeira Tourism Observatory is responsible for coordinating the Local Working Group, which will involve the regional tourism sector, public authorities and all entities and organizations relevant to the development of tourism in the region. Furthermore, it will guarantee that the principles, objectives and action plans of the University of Madeira’s Tourism Observatory are aligned with the needs of the region’s tourism and hospitality industry.