Markets
Austria

Market Characterization for Portugal

In 2025, Austria ranked as the 17th largest source market for Portugal, both in terms of overnight stays (share: 1.0%) and in terms of visitors (share: 1.0%). In 2025, the Austrian market recorded approximately 194,900 guests (year-over-year change: +6.0%), who generated 575,000 overnight stays (year-over-year change: +4.9%). It ranks as the 16th largest market in terms of tourism revenue, with €294.5 million, up 6.9% from 2024.

In terms of overnight stays, Greater Lisbon is the top domestic destination for Austrian tourists visiting Portugal (26.7% share), followed by Madeira (22.8%) and the Algarve (20.1%). By accommodation type, hotel stays predominated (60.4%), followed by private rentals (19.2%) and apartment hotels (8.5%).

According to Amadeus, Portugal ranks 11th in total outbound air traffic from the market; the airlines that carried Austrian tourists to Portugal were: Ryanair (share: 52.3%), Wizz Air Malta (21.2%), TAP Air Portugal (11.6%), Austrian Airlines (share: 10.4%), Lufthansa (1.5%), and others (3.0%); the majority of flights originate primarily from the city of Vienna (share: 98.7%).

It is worth noting that Austrian tourists stay an average of 7.2 nights in Portugal (Amadeus); the main reason for travel is leisure (share: 97.4%); and they travel as a couple (40.4%).

Greater Lisbon accounts for 36.4% of the €47.4 million in card purchases originating in Austria in 2025. The Algarve ranks second with 21.6% of spending, followed by the North (15.3%) and Madeira (12.6%).

2025 Position | Year-over-Year Change
Guests 0.2M 17º | 6.0%
Overnight stays 0.6M 17º | 4.9%
Tourism receipts 294.5M€ 16º | 6.9%
Disembarked passengers 0 0º | 0.0%

Market Profile

Change 24/23
9.2 M Population
0.5 %
69460.4 USD GDP per Capita
2.5 %
3.9 % Inflation Rate
-3.8 pp
25.4 % Savings Rate
-0.1 pp

Austria has 9.2 million inhabitants and was the 29th largest economy in 2025. It ranked as the 24th largest global tourism source market, generating 18.5 million trips (1.1% of global demand).

Outbound travel is highly concentrated in Europe (90.3%). The main originating regions are Vienna (12.6%), Lower Austria (9.8%), Upper Austria (7.5%), and Styria (7.4%).

By transport, 65.2% of trips are by land, 32.4% by air, and 0.4% by sea. By travel type, couples account for 32.3%, groups 25.7%, families 24.5%, and individual travelers 17.5%.

The most represented age group is 35–49 (28.6%), followed by 50–64 (21.6%).

In terms of purpose, leisure travel represents 82.4% of trips (including VFR), followed by business (11.1%) and other reasons (6.5%).

Team

Market Team Coordinator
Claúdia Miguel
info.germany@turismodeportugal.pt

Outlook

The latest IMF data indicate that Austria’s economy contracted by 1.0% in 2024 as a result of the current unfavorable international environment, particularly the conflicts in Ukraine and the Middle East, as well as rising costs for energy, raw materials, and intermediate goods. For 2025 and 2026, economic growth of 0.3% and 0.8% is projected.

According to GlobalData, between 2026 and 2029, international departures by Austrian tourists are expected to grow at a CAGR of 3.8%, reaching 21.7 million departures in 2029. Spending by Austrian tourists abroad is expected to increase at a CAGR of 6.6% over the same period.

According to estimates from OAG Schedules Analyser, comparing the 2025 summer season to that of 2024 (April 1 to September 30, 2024), the number of available airline seats is led by Germany with 1.8 million seats (-0.5%), followed by Spain: 1.1 million (+5.4%), Italy: 1.0 million (-1.7%), Greece: 780,000 (+6.8%), Turkey: 750,000 (+7.5%), and the United Kingdom: 680,000 (-9.4%).

According to estimates from the OAG Schedules Analyser for the 2025/2026 winter season compared to the 2024/2025 season (October 1, 2025, to March 31, 2026), the number of scheduled available seats is led by Germany with 1.8 million seats (-0.6%), followed by the United Kingdom: 890,000 (-5.6%), Spain: 750,000 (-7.9%), Italy: 700,000 (+2.7%), Turkey: 550,000 (+7.5%), and France: 350,000 (-10.0%).

In Google Destination Insights’ Accommodation searches (for 2025), Italy accounts for a 220% share, followed by Germany (17.6%), Croatia (10.3%), Spain (5.2%), Greece (4.4%), and the United Kingdom (3.5%).