Markets
Canada

Market Characterization for Portugal

In 2025, Canada ranked as the 10th largest source market for Portugal in terms of overnight stays (share: 3.2%) and the 8th largest in terms of visitors (share: 3.7%). In 2025, the Canadian market recorded approximately 728,600 guests (year-over-year change: +4.7%), who generated 1,830,300 overnight stays (year-over-year change: +5.8%). It stands out as the 10th largest market in terms of tourism revenue, with €740.6 million (share: 2.5%), up 6.2% compared to 2024.

In terms of overnight stays, Greater Lisbon was the main destination for Canadian tourists visiting Portugal (39.2%), followed by the Algarve (23.9%) and the North (16.8%). By accommodation type, hotel stays predominated (60.2%), followed by local lodging (17.0%), apartment hotels (9.4%), and apartments (7.8%).

The main airlines transporting Canadian tourists to Portugal were: Air Transat (share: 32.3%), Air Canada (25.5%), TAP (19.7%), and SATA International (10.8%). Most flights originated from Toronto (57.6%) and Montreal (34.2%).

According to SIBS data, Greater Lisbon accounts for 37.9% of the 157.8 million euros in card purchases originating from Canada in 2025. The Azores rank 4th (share: 7.8%), after the Algarve (22.3%) and the North (16.6%).

2025 Position | Year-over-Year Change
Guests 0.7M 8º | 4.7%
Overnight stays 1.8M 10º | 5.8%
Tourism receipts 740.6M€ 10º | 6.2%
Disembarked passengers 0.5M 12º | 6.9%

Market Profile

Change 24/23
41.3 M Population
3.0 %
60495.2 USD GDP per Capita
1.3 %
2.6 % Inflation Rate
-1.3 pp
21.4 % Savings Rate
0.0 pp

Canada, a North American country, has a population of 41.3 million in 2025 and ranks as the 9th largest economy in the world.

According to GlobalData, in 2025 it was the 10th largest outbound tourism market globally, generating 34.1 million trips and accounting for a 2.1% share of global tourism demand. Europe represents 16.6% of Canadian outbound flows, corresponding to 5.7 million trips.

In terms of transport modes, 51.8% of international trips were made by air, 47.6% by land, and 0.6% by sea.

Team

Market team coordinator
Inês Almeida Garrett
Info.Canada@turismodeportugal.pt

Outlook

The International Monetary Fund reports that the Canadian economy grew by 1.6% in 2025, despite a challenging global environment marked by the conflicts in Ukraine and the Middle East, as well as rising energy and raw material costs. Growth is projected at 1.6% in 2026 and 1.9% in 2027.

According to GlobalData, international departures are expected to grow at a CAGR of 7.4% between 2026 and 2029, reaching 45.4 million by 2029, while outbound tourism expenditure is forecast to increase at a CAGR of 7.3% over the same period.

Based on the OAG Schedules Analyser, during the Winter 2025 season (1 October 2025 to 31 March 2026), available air capacity from Canada to key European destinations was as follows: United Kingdom – 795,000 seats (+3.7%), France – 780,000 (+7.4%), Germany – 530,000 (-6.3%), Portugal – 200,000 (+2.6%), Italy – 180,000 (+2.9%), and Spain – 160,000 (+15.7%).

Meanwhile, Amadeus forecasts a 9.2% increase in passenger volumes from Canada to Portugal between April 2026 and March 2027, outperforming the overall growth across international markets (2.7%).