Brazilians' interest in travel is expected to continue to rise in 2027, even in the face of economic uncertainties. According to Skyscanner's Travel Trends 2027 report, 64% of Brazilian travelers intend to travel as much or more in the next year. The study, carried out with 28 thousand people in different markets, including a thousand Brazilians, points to a change in the behavior of tourists, who are looking for more meaningful experiences, well-being and better value for money. Among the destinations that registered growth in searches are Praia, in Cape Verde, Arequipa, in Peru, El Calafate, in Argentina, and Uyuni, in Bolivia, indicating greater interest in places off the beaten track.
Among the main trends is digital detox, driven by the desire to reduce time in front of screens and enjoy face-to-face experiences more. According to the survey, 31% of Gen Z travelers intend to disconnect during their vacation. Cultural trips are also gaining strength: 43% of respondents say that epic movies and series have already inspired them to consider a trip. Another decisive factor is the budget: 57% of Brazilians consulted have already changed destinations to take advantage of more favorable exchange conditions, reinforcing the importance of cost-benefit when choosing their next vacation.
The survey also identifies the appreciation of trips linked to health and well-being, with physical activities and accommodation that offer nutritious food options. Music also influences the choice of destinations, while 65% of respondents show interest in traveling to buy exclusive products, such as handicrafts and items associated with the local culture. Another trend is group trips for celebrations, including pre-wedding parties. The scenario indicates that, in 2027, tourists should prioritize personalized itineraries, authentic cultural experiences, and activities that combine rest, discovery, and connection with the destination.
