In 2025, tourism in Portugal reached new all-time highs across key indicators, with 82 million overnight stays (year-on-year: +2.1%), 32.5 million guests (+2.8%) and €29.1 billion in revenue (+5.0%).
Almost seven out of ten overnight stays were by non-residents, mainly from Europe (share: 73.5 per cent); approximately 50 per cent of overnight stays were concentrated in the Grande Lisboa and Algarve regions; and six out of ten were in hotels, followed by short term accommodation (15.0 per cent).
The top five source markets for Portugal, in terms of Overnight Stays, are the same as the previous year: the United Kingdom (share: 17.7 per cent), Germany (11.3 per cent), the USA (9.6 per cent), Spain (9.1 per cent) and France (7.4 per cent), with the USA and Spain swapping positions.
With regard to the main profitability indicators, there was also an increase, particularly in total revenue (year-on-year: +6.9%) and Room Revenue (+6.6%).
As for airport passenger flow indicators, the year-on-year increase of +4.7% in the number of passengers arriving (36 million) is particularly noteworthy.
