Wizz Air accelerates its expansion in the Italian market through a dual strategy that combines the technological innovation of its distribution model with the strengthening of its local operational capacity. On July 2, in Rome, the airline announced the launch of Wizz Holidays — a new digital platform for booking integrated vacation packages — supported by significant investments in its bases at Milan-Malpensa and Turin airports. With the new slogan "Unpackage Yourself", the airline enters the integrated package holiday segment, offering combinations of flights, hotels, transfers and multi-destination itineraries. The main novelty will be the use of advanced artificial intelligence, breaking with the traditional concept of static vacation package.
