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Sunny Cars sees strong growth in southern Europe, while the US lags behind

21 May 2026

Sunny Cars identifies a strong demand for southern European destinations in 2026, with Italy (+30.4%), Spain (+22.2%), Portugal (+9.4%) and Greece (+10.5%) standing out.

By contrast, the US is seeing a sharp drop of 22.9% in car rental bookings. Outside the main markets, Montenegro (+75%) and Switzerland (+52.5%) lead the growth.

According to the company, travelers are favoring European sun destinations and long-haul alternatives, while some traditional markets are losing attractiveness.

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