Tourism trips are expected to continue to increase, reaching 2.4 billion by 2040 and Spain will overtake France as the most visited country, according to the study "Next generation travelers and destinations - our vision on the transformation of the tourism industry", carried out by Deloitte and Google, which analyzed the evolution of the tourism sector since 1990 and make a forecast until 2040.
In 2025, France received 102 million international tourists, while Spain stood at 96.8 million, estimated to reach 110 million by 2040. Estimates indicate that Spain could reach 100 million visitors this year. Spain will be the most visited country in the world by 2040.
In 14 years, France's figures are expected to be 105 million. In the ranking of most visited countries in 2040, the United States and China follow. Closing the top 5 is a novelty, Mexico, which overtakes Italy, which falls from fourth to sixth position. The study also predicts that Saudi Arabia, Indonesia and the United Arab Emirates could enter the top 15.
