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Smaller destinations gain ground, holiday budget remains stable

06 July 2026

TUI's Belgian customers maintain a similar holiday budget as last summer, attaching greater importance to value for money. Spain, Greece and Turkey continue to account for more than three-quarters of bookings, but smaller destinations are experiencing stronger growth, with Fuerteventura, Split, Menorca, Malta and Santorini standing out.

Traditional sun and beach destinations continue to lead bookings, followed by Mallorca, Rhodes, Gran Canaria and Tenerife. Demand for last-minute deals remains high, especially for trips that fit within the budget