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Positive summer for organized tourism, but long-haul travel retreats

The German package travel market recorded a 4% increase in revenues and a 2% increase in the number of travelers in the summer of 2026, according to the German Travel Association DRV, based on data from >TDA by the end of August. Greece and Turkey stood out, with growth of 10% and 9%, respectively, while Spain and Portugal benefited from the positive evolution of the western Mediterranean region, whose revenues increased by 5%. Long-haul travel suffered a 14% drop, linked to flight cancellations and travel warnings related to the conflict in the Middle East. Sea and river cruises grew by 5%. For the winter of 2026/27, booking revenues are 2% below the previous year, but the first bookings for summer 2027 are already up 8%.