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Longevity-oriented travel is gaining momentum: Italians over 65 are stimulating demand.

18 August 2026

Longevity-driven travel is among the fastest-growing trends in global tourism, and Italians over 65 are no exception. This is what a survey conducted by Research Dogma for Guild Living points out.

(...) The profile of the public over 65

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70% of Italian seniors surveyed organize trips or holidays outside their main residence at least two or three times a year. The availability of new accommodation solutions for seniors seems ideal, especially considering the option of staying in resorts (60%) that offer leisure activities and retreats (53%) or the opportunity to enjoy an invigorating wellness stay (64%). It is also worth noting that eight out of ten people over 65 years of age in the sample would consider such a solution for a short stay (82%), while 69% would consider it for a seasonal stay..."