The luxury travel market continues to grow, but preferences vary by generation. While younger people are looking for personalized experiences, well-being and digital solutions, older generations value rest, personalized service and traditional travel formats. Millennials stand out for their search for retreats and transformative experiences, while Generation X favors balance and physical recovery. Baby Boomers continue to prefer travel agencies, package travel, and luxury cruises. Sustainability loses weight as a decision criterion, while concepts such as wellness and "coolcation" gain importance.
