The result confirms the sector’s growth trajectory, albeit at a more moderate pace than in previous years.
In 2025, Spain remained the leading source market for tourists to Portugal, with 7,117.7 thousand visitors, accounting for 23.8% of the total—0.9 percentage points less than in 2024—and a 0.6% decline from the previous year. The United Kingdom consolidated its second-place position, with 3,553.5 thousand tourists (11.9% market share) and 1.9% growth. France, in third place, was the market with the largest decline among the top three source markets, falling 2.9% to 3,255.4 thousand visitors and reducing its market share to 10.9%.
Among the largest markets, growth was particularly notable in Germany (+5.8%, to 2,531.9 thousand tourists), Italy (+5.2%), and Belgium (+6.2%). The United States strengthened its position among the leading source markets, with an increase of 6.9% and 1,903.7 thousand tourists, raising its share to 6.4%.
Brazil maintained a stable share of 5.0%, with 1,510.3 thousand tourists (+4.7%), while the Nordic countries and Ireland recorded increases of 4.7% and 4.6%, respectively.
Also worth noting is the growth in aggregate arrivals from “Other European Countries” (+13.5%) and “Other Countries” (+12.0%), which may indicate greater diversification of source markets for tourists to Portugal.
In summary, 2025 is marked by moderate but widespread growth in international demand for Portugal, with signs of maturation in the more traditional European markets and a more dynamic performance among smaller markets.
