A study by Enchanting Travels, a tour operator specializing in luxury travel, reveals that travelers with high purchasing power increasingly favor authentic and memorable experiences, to the detriment of status or exclusivity. Most prefer trips lasting 12 days or more and are looking for experiences that provide discovery, personal enrichment and contact with the local culture. This evolution is leading tour operators to develop more personalized programs, with smoother travel rhythms and itineraries that value lesser-known destinations.
