Home / Markets / Italy / 4.6 million Italians take their dogs with them on holiday.

4.6 million Italians take their dogs with them on holiday.

03 September 2026

Dogs are becoming increasingly common travel companions for Italians during the holidays. According to a survey commissioned by Facile.it and carried out by the EMG institute, 4.6 million Italians have gone on vacation with their four-legged friends this year.

However, traveling with a pet also brings a number of concerns. Chief among them is the possibility of the dog or cat getting lost — a fear cited by 38.8% of owners, which represents more than 5.2 million people.

Despite these concerns and possible unforeseen events, pet insurance membership remains limited.

Overall, 6.2 million owners (47.3%) opted for a policy; however, this rate drops to 40.9% among dog owners and 17.3% among cats.

Losing the pet is the main fear:

When traveling with a dog or cat, the most common fear is that the pet will get lost during the journey or on vacation. This concern reaches 38.8% of owners, reaching 50.9% among those aged between 45 and 54 years.

In second place is the fear that the animal will get sick during the trip, cited by 36.3% of respondents — the equivalent of almost 4.9 million owners.

This rate reaches 39.5% among men and 43.7% among residents of southern Italy and the islands.

The third concern concerns the adaptation of the animal to the place of destination: 28.5% of owners fear that their dog or cat will have difficulty adjusting to the new environment. This rate rises to 36.3% among people aged 35 to 44 and to 42.3% among residents of central Italy..."