However, this result masks differing trends across regions and source markets.
The first half of 2026 was marked by the continued recovery of players from the German market, the consolidation of the Irish market—which now ranks third— and a notable and sustained rise in the North American market, which is on the verge of entering the Top 5 source markets—all offset by a slight decline in the British market, which nevertheless remains the largest market by a wide margin.
The geographic distribution of golf demand remains centered in the Algarve, which maintained its usual lead, albeit with a slight decline in demand, and was once again followed by the Autonomous Region of Madeira, which returned to its traditional demand levels as a result of the strong recovery of its most significant markets. The Northern region, despite still having relatively low absolute figures, showed the highest relative growth. The Lisbon Metropolitan Area also recorded a significant increase in demand for the third consecutive year.
