Markets
Poland

Market Characterization for Portugal

In 2024, Poland ranked as the 11th tourist market for Portugal in terms of overnight stays (2.5% share) and guests (2.1% share). In 2024, this market recorded 409.4 thousand guests (var.24/23: +23.7%) who generated 1,394.7 thousand overnight stays (var.24/23: +19.8%). It stands out as the 14th market in terms of tourism revenue with €419.2 million (share: 1.5%), +29.8% compared to 2023.

In terms of overnight stays, Madeira was the main national destination for tourists from Poland visiting Portugal (41.6%), followed by Greater Lisbon (16.8%), the Algarve (14.8%), the North (10.7%) and the West and Tagus Valley (9.3%). In terms of type, overnight stays in hotels predominated (60.5%), followed by local accommodation (17.0%) and apartment hotels (14.6%).

Portugal ranks 12th in total outbound air flows from the market. According to ForwardKeys, in 2024, available air capacity grew to 844.9 thousand seats (var.24/23: +19.3%); with 6 airlines accounting for 95.5% of total capacity: Ryanair (share: 34.4%), Wizz Air Hungary (30.1%), TAP (15.6%), Enter Air (8.1%), LOT (4.0%) and AMC Aviation (3.3%). The majority of operations originate in the city of Warsaw (53.5%).

It should be noted that Polish tourists spend an average of 8.2 nights in Portugal; the majority buy airline tickets through direct channels (share: 82.0%); and travel in groups of 3-5 people (25.3%).

Greater Lisbon will account for 33.2% of the 87.0 million euros in card purchases originating in Poland in 2024. Madeira comes in 2nd place (share: 24.5%), followed by the North (14.1%) (SIBS).

2025 Position | Year-over-Year Change
Guests 0.5M 11º | 11.6%
Overnight stays 1.6M 11º | 12.0%
Tourism revenue 506.2M€ 13º | 20.4%
Disembarked passengers 0.5M 14º | 27.7%

Market Profile

Change 24/23
36.6 M Population
-0.3 %
49060.3 USD GDP per Capita
5.7 %
5 % Inflation Rate
-6.4 pp
18.1 % Savings Rate
-0.1 pp

With 36.7 million inhabitants, Poland is the 21st largest economy in the world and the 5th in the European Union.

According to Globaldata, in 2023 Poland was the world's 17th largest source market for tourists, generating 18.7 million trips in 2024, which represents a 1.2% share of total global tourism demand. Around 92.7% of the flows are concentrated on the European continent. Data from CET Varsovia shows that of the total number of trips made abroad by Polish tourists, around 43.8% originate in the Warsaw region, the source area with the most trips, followed by Krakow (23.5%) and Katowice (10.5%).

In turn, 42.5% of trips abroad in 2024 by Polish tourists were by land, 55.7% were by air and 1.8% by sea.

Team

Info.Poland@turismodeportugal.pt
0048226176460

Perspectives

The most recent IMF figures indicate that the Polish economy grew by 0.2% in 2023, as a result of the current unfavorable international climate, the conflict in Ukraine, the war in the Middle East and the increase in the cost of energy and other raw materials and intermediate goods. For 2024 and 2025, growth is expected to be higher, in the order of 3.0% and 3.5% respectively.

According to GlobalData, between 2025 and 2028, international departures from Poland are expected to grow at a CAGR of 6.7% to reach a total of 24.0 million departures in 2028. Spending by Polish tourists abroad is expected to increase at a CAGR of 10.7% over the same period.

According to estimates by OAG Scheludes Analyser, for the 2025 summer season compared to 2024 (April 1 to September 30), the number of available scheduled airline seats is led by Italy (2.5 million seats +30, 9%), followed by Spain (1.6 million seats +10.9%), Greece (650,000 seats -9.3%), Turkey (490,000 seats +13.1%), Croatia (470,000 seats +29.4%), Portugal (280,000 seats +29.8%) and Egypt (110,000 seats -10.8%).

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