TravelBI by Turismo de Portugal

Markets

Norway

Market Characterization for Portugal

In 2024, Norway positioned itself as the 23rd tourist market for Portugal measured by the overnight stays indicator (share: 0.6%) and ranked 23rd for guests (0.5%). In 2024, the Norwegian market recorded around 101.7 thousand guests (var.24/23: +10.8%) who generated 353.0 thousand overnight stays (var.24/23: +9.9%). It stands out as the 21st market in terms of tourism revenue, with €167.0 million, up 12.8% on 2023.

In terms of overnight stays, Greater Lisbon was the main destination for Norwegian tourists visiting Portugal (29.7%), followed by the Algarve (27.0%) and Madeira (25.9%). In terms of type, overnight stays in hotels predominated (57.8%), followed by apartment hotels (16.0%) and local accommodation (13.9%).

Portugal ranks 15th in total outbound air flows from the market; in this period, the airlines that transported Norwegian tourists to Portugal were: TAP (share: 35.3%), Norwegian Air Shuttle Asa (24.7%), Klm Royal Dutch Airlines (18.7%), Lufthansa (7.0%), Sas (5.4%). Most operations originate in the cities of Oslo (share: 72.3%), followed by Bergen (8.7%), Stavanger (7.7%) and Trondheim (4.0%).

It should be noted that Norwegian tourists stay an average of 11.4 nights in Portugal (ForwardKeys); the majority buy airline tickets through direct channels (share: 69.1%); and travel as a couple (29.4%).

According to SIBS data, Greater Lisbon will account for 40.1% of the 45.5 million euros in card purchases originating in Norway in 2024. The Algarve comes in 2nd place (share: 27.0%), followed by Madeira (11.6%).

2024 Position | Year-over-Year Change

Guests 0.1M 23º | 10.8%

Overnight stays 0.4M 23º | 9.9%

Tourism revenue 167.0M€ 21º | 12.8%

Disembarked passengers 0.1M 26º | 9.4%

Market Profile

Change 24/23

5.6 M Population

1.0 %

82831.8 USD GDP per Capita

3.4 %

3.3 % Inflation Rate

-2.2 pp

41.2 % Savings Rate

0.0 pp

Norway is a country in the western part of the Scandinavian peninsula with 5.60 million inhabitants and the 26th largest economy in the world.

According to Globaldata, in 2024 Norway was the world's 30th largest source market for tourists, generating 12.0 million trips and accounting for 0.8% of total global tourism demand. Around 93.2% of flows are concentrated on the European continent. The main source regions for Norwegian tourists to Portugal were: Oslo (share: 72.3%), Bergen (8.7%), Stavanger (7.7%), Trondheim (4.0%), Kristiansand (3.4%), Aalesund (1.0%) and other cities (1.6%).

In turn, 70.7% of trips abroad made by Norwegian tourists in 2024 were by air, 23.4% by land and 5.9% by sea.

Team

Info.Denmark@turismodeportugal.pt

004533131200

Perspectives

According to the IMF, Norway's economy grew by 0.5% in 2023, as a result of the lingering effects of the war in Ukraine and the Middle East, as well as high levels of inflation, accompanied by tighter monetary policies that will have an impact on private and household consumption, as well as investments. For 2024 and 2025, GDP growth is expected to be 1.5% and 1.8% respectively.

From 2025 to 2028, international departures by Norwegian tourists abroad are expected to grow at a CAGR of 2.3% to reach a total of 13.2 million departures in 2028 (GlobalData projections).

Norwegian tourists' spending abroad is expected to increase at a CRGR of 6.3% reported for the period 2025 to 2028 (GlobalData forecasts).

According to data from OAG Scheludes Analyser for the 2025 summer season compared to the 2024 season for the Norwegian market, these reveal the behavior of its main European destinations in terms of the number of air seats available: Spain (880,000 seats -3.8%), Italy (320,000 +4.4%), Turkey (260,000 -5.2%), Greece (200,000 +0.5%), Croatia (130,000 -0.6%) and Portugal (95,000 +10.6%).