TravelBI by Turismo de Portugal

Markets

Netherlands

Market Characterization for Portugal

In 2024, the Netherlands positioned itself as the 6th tourist market for Portugal measured by the overnight stays indicator (share: 4.6%) and 8th for guests (3.7%). In 2024, the Netherlands market recorded around 708.5 thousand guests (var.24/23: +9.3%) who generated 2,599.10 thousand overnight stays (var.24/23: +9.0%). It stands out as the 8th market in terms of tourism revenue with €1,077.9 million, up 13.5% on 2023.

In terms of overnight stays, the Algarve was the main destination for Dutch tourists visiting Portugal (44.1%), followed by Greater Lisbon (18.8%) and Madeira (15.4%). In terms of type, overnight stays in hotels predominated (42.4%), followed by local accommodation (17.9%) and apartment hotels (15.3%).

Portugal ranks 5th in total outbound air flows from the market; during this period, the airlines that transported Dutch tourists to Portugal were: Transavia (share: 45.8%), Klm Royal Dutch Airlines (21.1%), Ryanair (15.3%), TAP (10.1%). Most operations originate in the cities of Amsterdam (share: 65.4%), followed by Eindhoven (23.9%), Rotterdam (9.3%) and Maastricht (1.4%).

It should be noted that the Dutch tourist has an average stay of 9.0 nights in Portugal (ForwardKeys); the majority buy airline tickets through direct channels (share: 89.7%); and travel as a couple (33.3%).

According to SIBS data, the Algarve will account for 36.5% of the 378.7 million euros in card purchases originating in the Netherlands in 2024. The North comes in 3rd place (share: 12.0%), followed by Madeira (11.6%).

2024 Position | Year-over-Year Change

Guests 0.7M 8º | 9.3%

Overnight stays 2.6M 6º | 9.0%

Tourism revenue 1077.9M€ 8º | 13.5%

Disembarked passengers 1.3M 8º | 7.4%

Market Profile

Change 24/23

18.0 M Population

0.7 %

74157.7 USD GDP per Capita

2.4 %

2.7 % Inflation Rate

-1.4 pp

29.2 % Savings Rate

0.0 pp

The Netherlands is a country with 18.0 million inhabitants in 2024 and was the 18th largest economy in the world.

According to Globaldata, in 2024 the Netherlands was the world's 7th largest source market for tourists, generating 36.8 million trips and accounting for 2.3% of total global tourism demand. Around 89.9% of flows are concentrated on the European continent. The main regions sending Dutch tourists abroad were: South Holland (share: 23.7%), North Holland (18.6%), North Brabant (14.8%), Guadeloupe (11.1%) and Utrecht (9.2%).

In turn, 47.5% of trips abroad made by Dutch tourists in 2024 were by air; 51.5% were by land; and 1.0% were by sea.

Team

Info.Netherlands@turismodeportugal.pt

0031703111002

Perspectives

According to the European Commission, the Dutch economy grew by 0.1% in 2023, due to the unfavorable international climate: conflict in Ukraine, war in the Middle East, rising costs of energy and other raw materials and intermediate goods. For 2024, growth is expected to be slightly higher (+0.6%) and for 2025 it will increase more significantly: +1.6%.

According to GlobalData, between 2025 and 2028, international departures of tourists from the Netherlands abroad are expected to grow at a CAGR of 4.7%, reaching 44.5 million departures in 2028. Spending by tourists from the Netherlands abroad is expected to increase at a CAGR of 9.3% over the same period.

According to OAG Scheludes Analyser, based on the 2025 summer season compared to 2024 (April 1 to September 30, 2025), the Netherlands had the following available air capacity to the main European destinations: Spain: 3.5 million seats (+9.1%), Italy: 1.6 million (-0.5%), France: 1.1 million (+2.5%), Greece 1.0 million (+2.4%), Portugal: 900,000 (+7.7%) and Turkey: 750,000 (-0.1%).

According to Forwardkeys, flight forecasts in terms of passengers from the Dutch market to Portugal for the period from May to October 2025 point to growth of 12.4% compared to the previous year.

TOP 10 destinations | GlobalData: France (share: 14.3%), Germany (14.3%), Spain (11.8%), Italy (7.4%), Belgium (7.1%), Austria (6.4%), United Kingdom (4.9%), Turkey (3.3%), Greece (3.2%) and Denmark (2.5%). Portugal is in 11th place with a share of 1.9%.