Markets
Netherlands

Market Characterization for Portugal

In 2025, the Netherlands ranked as the 6th largest source market for Portugal in terms of overnight stays (share: 4.4%) and 9th in terms of guest numbers (share: 3.5%). In 2025, the Dutch market recorded approximately 699,900 guests (year-over-year change: -1.3%), who generated 2,511,400 overnight stays (year-over-year change: -3.4%). It stands out as the 8th largest market in terms of tourism revenue with €1,107.8 million (share: 3.85%), up 2.4% compared to 2024.

In terms of overnight stays, the Algarve was the top destination for Dutch tourists visiting Portugal (42.8%), followed by Greater Lisbon (17.9%) and Madeira (16.3%). By type of accommodation, hotel stays predominated (42.7%), followed by private rentals (17.9%) and apartment hotels (15.3%).

The airlines that carried Dutch tourists to Portugal were: Transavia (share: 42.7%), KLM Royal Dutch Airlines (28.2%), TAP Air Portugal (13.7%), Ryanair (10.6%), and others (4.7%). Most flights originated in Amsterdam (share: 72.8%), followed by Eindhoven (18.5%), Rotterdam (7.9%), and others (0.7%).

According to SIBS data, the Algarve accounts for 33.7% of the €351.4 million in card purchases originating from the Netherlands in 2025, followed by Greater Lisbon (26.8%). The North ranks third (share: 14.2%), followed by Madeira (8.1%).

2025 Position | Year-over-Year Change
Guests 0.7M 9º | -1.3%
Overnight stays 2.5M 6º | -3.4%
Tourism revenue 1107.8M€ 8º | 2.4%
Disembarked passengers 1.4M 8º | 3.8%

Market Profile

Change 24/23
18.0 M Population
0.7 %
74157.7 USD GDP per Capita
2.4 %
2.7 % Inflation Rate
-1.4 pp
28.8 % Savings Rate
0.0 pp

The Netherlands had a population of 18.0 million in 2024 and was the 18th largest economy in the world, and the 7th largest in Europe.

According to Globaldata, in 2024, the Netherlands was the 10th largest source market for tourists worldwide, generating 36.8 million trips and accounting for 2.3% of total global tourism demand. Approximately 89.9% of these trips were within Europe. The main regions sending Dutch tourists abroad were: South Holland (share: 23.7%), North Holland (18.6%), North Brabant (14.8%), Gelderland (11.1%), and Utrecht (9.2%).

In turn, 47.5% of trips abroad taken by Dutch tourists in 2024 were by air; 51.5% were by land; and 1.0% by sea.

Team

Info.Netherlands@turismodeportugal.pt
0031703111002

Perspectives

According to the European Commission, the Dutch economy grew by 1.1% in 2024, due to unfavorable global conditions: the conflict in Ukraine, the war in the Middle East, and rising costs for energy, raw materials, and intermediate goods. Growth is projected to be slightly higher in 2025 (+1.4%), and in 2026 it will see a marginally lower increase: +1.2%.

According to GlobalData, between 2025 and 2028, international departures by tourists from the Netherlands are expected to grow at a CAGR of 4.7%, reaching 44.5 million departures in 2028. Spending by tourists from this country abroad is expected to increase at a CAGR of 9.3% over the same period.

According to OAG Schedules Analyser, based on the 2025 summer season compared to 2024 (April 1 to September 30, 2025), the Netherlands had the following available air capacity to major European destinations: Spain: 3.5 million seats (+9.1%), Italy: 1.6 million (-0.5%), France: 1.1 million (+2.5%), Greece: 1.0 million (+2.4%), Portugal: 900,000 (+7.7%), and Turkey: 750,000 (-0.1%).

For the 2025 winter season compared to 2024, covering the period from October 1, 2025, to March 31, 2026, the following number of available seats on flights from Italy to major European destinations is projected: United Kingdom: 2.9 million seats (+0.7%), Spain: 2.7 million (+5.4%), Italy: 1.6 million (-2.4%), Portugal: 650,000 (+3.9%), Turkey: 600,000 (+8.6%), and Greece: 350,000 (+9.9%).

According to Forwardkeys, flight forecasts for passengers originating in the Dutch market to Portugal for the period from November 2025 to April 2026 point to a 5.4% decrease compared to the same period the previous year.

TOP 10 destinations | GlobalData: France (share: 14.3%), Germany (14.3%), Spain (11.8%), Italy (7.4%), Belgium (7.1%), Austria (6.4%), United Kingdom (4.9%), Turkey (3.3%), Greece (3.2%), and Denmark (2.5%). Portugal ranks 11th with a share of 1.9%.