Markets
Germany

Market Characterization for Portugal

In 2025, Germany ranked as the second-largest source market for Portugal in terms of overnight stays (share: 11.3%) and the fourth-largest in terms of visitors (share: 8.9%). The German market recorded approximately 1,764,600 guests (year-over-year change: +1.9%), who generated 6,438,100 overnight stays (year-over-year change: +4.5%). It stands out as the 2nd largest market in terms of tourism revenue with €3,361.5 million (share: 11.5%), up 7.4% compared to 2024.

In terms of overnight stays, Madeira was the top destination for German tourists visiting Portugal (30.3%), followed by the Algarve (28.9%) and Greater Lisbon (17.8%). By accommodation type, hotel stays predominated (58.5%), followed by private rentals (16.4%) and apartment hotels (10.7%).

According to Amadeus data, in 2025, Portugal ranks 7th in total outbound air traffic for the market; with six airlines accounting for 94.4% of total available air capacity: Lufthansa (share: 26.3%), TAP Air Portugal (21.8%), Eurowings (20.2%), Ryanair (16.9%), Condor, and TUIfly (4.6%). Most flights originate from the cities of Frankfurt (28.4%), Munich (18.0%), Düsseldorf (13.9%), Berlin (12.1%), and Hamburg (6.9%).

It is worth noting that German tourists stay an average of 7.9 nights in Portugal (Amadeus, 2025); and the average time in advance of their booking for their trip to Portugal is 93 days; and the group size (5.1 visitors on average), corresponding to approximately 1.5 million German tourist arrivals by air.

2025 Position | Year-over-Year Change
Guests 1.8M 4º | 1.8%
Overnight stays 6.4M 2º | 1.2%
Tourism revenue 3361.5M€ 2º | 7.4%
Disembarked passengers 0 0º | 0.0%

Market Profile

Change 24/23
83.5 M Population
0.3 %
67244.7 USD GDP per Capita
2.5 %
2.4 % Inflation Rate
-3.6 pp
27.1 % Savings Rate
0.0 pp

Germany is a country in Central Europe with a population of 83.5 million in 2025 (accounting for 19.0% of the European Union’s total); it was the world’s third-largest economy and the largest in Europe, accounting for 24.2% of the EU’s total.

According to Globaldata, in 2025, Germany was the third-largest source market for tourists worldwide, generating 127.4 million trips and accounting for 7.8% of total global tourism demand. 

About 88.1% of tourist flows are concentrated on the European continent. According to Reiseanalyse data, in 2025, the top five regions sending German tourists abroad (accounting for 65.9% of total outbound travel) were: North Rhine-Westphalia (20.5%), Bavaria (15.0%), Baden-Württemberg (13.8%), Lower Saxony (8.8%), and Hesse (7.8%).

In turn, 59.8% of trips abroad taken by German tourists in 2025 were by land; 37.4% were by air; and 2.8% were by sea.

Regarding trips by couples, family tourists, individual travelers, and group travelers, they accounted for 31.5%, 24.0%, 23.9%, and 20.6%, respectively, of total trips abroad.

In terms of overall seasonality, German tourist trips are distributed as follows: high season (July to September) at 30.0%, low season (January, February, March, November, and December) at 34.5%, and mid-season at 35.5%.

For trips abroad, the 35-49 age group is the most represented (27.8% share), followed by the 50-64 age group (22.3%).

This year, leisure travel accounted for 88.1% of all trips taken by German residents abroad (including leisure and visits to family and friends). Business travel accounted for 8.5%.

Team

info.germany@turismodeportugal.pt

Perspectives

The latest IMF data indicate that the German economy contracted by 0.9% in 2024, as a result of the current unfavorable international environment, particularly the conflict in Ukraine and the Middle East, rising energy costs, and increased prices for other raw materials and intermediate goods. Slight growth of 0.2% is projected for 2025, and 0.9% growth for 2026.

According to GlobalData, between 2026 and 2029, international departures from Germany are expected to grow at a CAGR of 4.2% to reach a total of 150.2 million departures in 2029. Meanwhile, spending by German tourists abroad is expected to increase at a CAGR of 6.6% over the same reference period.

According to data from the OAG Schedules Analyzer, comparing the 2025 summer season to that of 2024 (April 1 to September 30), the number of scheduled available seats is led by Spain with 9.9 million seats (+1.5%), followed by Turkey: 7.8 million (+1.3%), Italy: 5.7 million (+2.9%), Greece: 4.0 million (+3.1%), Portugal: 1.9 million (+13.6%), and Croatia: 1.4 million (+5.9%).

According to estimates from the OAG Schedules Analyser for the 2025/2026 winter season compared to the 2024/2025 season (October 1, 2025, to March 31, 2026), the number of scheduled available seats is led by Spain with 6.8 million seats (-2.4%), followed by Turkey: 5.1 million (+18.4%), Italy: 3.6 million (+4.7%), Greece: 1.8 million (+9.3%), Egypt: 1.2 million (+8.6%), Portugal: 1.2 million (+1.8%), and Croatia: 350,000 (+13.3%).

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