Markets
Finland

Market Characterization for Portugal

In 2025, Finland ranked as the 20th largest source market for Portugal in terms of overnight stays (share: 0.8%) and the 24th in terms of visitor numbers (0.6%). In 2025, the Finnish market recorded approximately 110,100 guests (2025/2024 change: +16.8%), who generated 463,200 overnight stays (2025/2024 change: +25.9%). It stands out as the 25th-largest market in terms of tourism revenue, with €134.3 million (share: 0.5%), up 24.6% compared to 2024.

In terms of overnight stays, Madeira was the top destination for Finnish tourists visiting Portugal (41.9%), followed by Greater Lisbon (22.2%) and the Algarve (22.0%). By type of accommodation, hotel stays predominated (56.0%), followed by apartment hotels (23.2%) and private lodging (9.8%).

The airlines that transported Finnish tourists to Portugal were: Finnair (market share: 92.8%) and Sunclass Airlines (5.5%). Most flights originated in Helsinki (98.7%).

According to SIBS data, Greater Lisbon accounts for 35.5% of the €35.2 million in card purchases originating from Finland in 2025. Madeira ranks second (share: 22.6%), followed by the Algarve (21.7%).

2025 Position | Year-over-Year Change
Guests 0.1M 24º | 16.7%
Overnight stays 0.5M 20º | 25.9%
Tourism revenue 134.2M€ 25º | 24.6%
Disembarked passengers 0.1M 27º | 19.0%

Market Profile

Change 24/23
5.6 M Population
0.6 %
60851.3 USD GDP per Capita
2.4 %
1.2 % Inflation Rate
-3.1 pp
21.8 % Savings Rate
0.0 pp

Finland is a European country with a population of 5.6 million in 2024 and was the 46th largest economy in the world.

According to Globaldata, in 2024, Finland was the 41st largest source market for tourists globally, generating 9.1 million trips and accounting for 0.6% of total global tourism demand. About 93.9% of tourist flows are concentrated on the European continent. The main regions sending Finnish tourists to Portugal were Helsinki (share: 93.9%), Oulu (2.8%), Kuopio (0.6%), and others (1.0%).

In turn, 60.7% of trips abroad taken by Finnish tourists in 2024 were by air, 31.5% were by sea, and 6.8% were by land.

Team

Info.Denmark@turismodeportugal.pt
004533131200

Perspectives

The latest IMF data indicate that the Finnish economy is in recession (-1.2%) in 2023, as a result of the current international situation, particularly the conflict in Ukraine and the war in the Middle East, as well as rising costs for energy and other raw materials and intermediate goods. A 0.2% decline in GDP is projected for 2024, but this trend is expected to reverse in 2025, with GDP growth estimated In the range of 2.0%.

From 2025 to 2028, international departures by Finnish tourists are expected to grow at a CAGR of 64.4%, reaching a total of 11.0 million departures in 2028 (GlobalData projections).

Spending by Finnish tourists abroad is expected to increase at a CAGR of 9.0% over the same period (GlobalData forecasts).

According to OAG Schedules Analyser estimates for the 2025 summer season compared to 2024 for the Finnish market, these reveal the trends of its main European destinations in terms of the number of scheduled available seats: Spain: 340,000 seats (+0.1%), Italy: 300,000 seats (+2.6%), Greece: 250,000 seats (-2.9%), Turkey: 165,000 seats (+6.0%), and Portugal: 60,000 (+34.0%).

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