TravelBI by Turismo de Portugal

Markets

Finland

Market Characterization for Portugal

In 2024, Finland ranked as the 20th largest tourist market for Portugal in terms of overnight stays (share: 0.6%) and 26th in terms of guests (0.5%). In 2024, the Finnish market registered around 91,100 guests (var.24/23: +1.8%), who generated 366,300 overnight stays (var.24/23: -1.0%). It stands out as the 25th market in tourism revenues with €107.4 million (share: 0.4%), up 2.9% compared to 2023.

In terms of overnight stays, Madeira was the main destination for Finnish tourists visiting Portugal (42.0%), followed by Greater Lisbon (28.2%) and the Algarve (13.7%). In terms of type, hotel stays predominated (58.0%), followed by apartment hotels (21.6%) and local accommodation (11.5%).

Portugal ranks 13th in total outbound air traffic in the market. During this period, the airlines that transported Finnish tourists to Portugal were: Finnair (share: 71.7%), Lufthansa (8.0%), Sunclass Airlines (5.5%), TAP (4.6%), and KLM Royal Dutch Airlines (3.1%). Most operations originate in the city of Helsinki (93.9%).

It should be noted that Finnish tourists stay an average of 9.3 nights in Portugal (ForwardKeys); most buy direct airline tickets (share: 82.9%); and travel in pairs (39.6%).

According to SIBS data, Greater Lisbon accounts for 40.9% of the €31.2 million in card purchases made in Finland in 2024. Madeira comes in second place (share: 21.1%), followed by the Algarve (18.6%).

2024 Position | Year-over-Year Change

Guests 0.1M 26º | 2.0%

Overnight stays 0.4M 20º | -0.6%

Tourism revenue 107.4M€ 25º | 2.9%

Disembarked passengers 0.1M 27º | 0.0%

Market Profile

Change 24/23

5.6 M Population

1.0 %

60851.3 USD GDP per Capita

2.4 %

1.2 % Inflation Rate

-3.1 pp

22.4 % Savings Rate

0.0 pp

Finland is a European country with 5.61 million inhabitants in 2024 and was the 45th largest economy in the world.

According to Globaldata, in 2024, Finland was the 35th largest tourist market in the world, generating 9.1 million trips, accounting for 0.7% of total global tourist demand. About 94.9% of the flows are concentrated on the European continent. The main regions sending Finnish tourists to Portugal were Helsinki (share: 93.9%), Oulu (2.8%), Kuopio (0.6%), and others (1.0%).

In turn, 60.7% of trips abroad made by Finnish tourists in 2024 were by air, 31.5% were by sea, and 6.8% were by land.

Team

Info.Denmark@turismodeportugal.pt

004533131200

Perspectives

The latest IMF data indicate that the Finnish economy is in recession (-1.2%) in 2023, as a result of the current international situation, in particular the conflict in Ukraine and the war in the Middle East, as well as the increase in energy costs and other raw materials and intermediate goods. A 0.2% decline in GDP is expected for 2024, but this trend is expected to reverse in 2025, with GDP growth estimated at around 2.0%. In the order of 2.0%.

From 2025 to 2028, international departures by Finnish tourists abroad are expected to grow at a CAGR of 64.4% to reach a total of 11.0 million departures in 2028 (GlobalData projections).

Finnish tourist spending abroad is expected to increase at a CAGR of 9.0% over the same period (GlobalData forecasts).

According to OAG Scheludes Analyser estimates reported for the 2025 summer season compared to 2024 for the Finnish market, these reveal the behavior of its main European destinations in terms of the number of scheduled seats available: Spain: 340,000 seats (+0.1%), Italy: 300,000 seats (+-2.6%), Greece: 250,000 seats (-2.9%), Turkey: 165,000 seats (+6.0%) and Portugal: 60,000 (+34.0%).