Markets
Czech Republic

Market Characterization for Portugal

In 2025, the Czech Republic ranked as the 21st largest source market for Portugal in terms of overnight stays (0.6% share) and also ranked 21st in terms of guest numbers (0.7% share) In 2025, the Czech market recorded 139,000 guests (year-over-year change: +6.3%), who generated 434,800 overnight stays (year-over-year change: +0.6%). It stands out as the 23rd market in terms of tourism revenue with €157.8 million (share: 0.5%), up 8.7% compared to 2024.

In terms of overnight stays, Madeira was the top domestic destination for tourists from the Czech Republic visiting Portugal (42.9%), followed by Greater Lisbon (17.1%), the Algarve (12.3%), the Azores (11.0%), and the North (10.4%); and by type of accommodation, hotel stays predominated (52.0%), followed by private lodging (22.9%) and apartment hotels (15.7%).

According to Amadeus, in 2025, available air capacity grew to 449,100 seats (year-over-year: +20.0%); with four airlines accounting for 99.9% of total capacity: Smartwings (36.5%), TAP Air Portugal (market share: 32.9%), easyJet Europe (25.9%), and Eurowings (4.6%). The majority of flights originate from Prague (98.2%).

According to SIBS data, Greater Lisbon accounts for 26.7% of the €30.5 million in card purchases originating from Poland in 2025. Madeira records the highest volume of card transactions (28.0% share), followed by Greater Lisbon (26.7%), the Algarve (13.4%), and the North (13.1%).

2025 Position | Year-over-Year Change
Guests 0.1M 21º | 6.3%
Overnight stays 0.4M 21º | 0.6%
Tourism revenue 157.8M€ 23º | 8.7%
Disembarked passengers 0.2M 22º | 21.1%

Market Profile

Change 24/23
10.9 M Population
0.4 %
50474.9 USD GDP per Capita
2.3 %
2.1 % Inflation Rate
-8.6 pp
28.9 % Savings Rate
0.0 pp

With a population of 10.9 million, the Czech Republic ranks as the 44th largest economy in the world and the 13th largest in the European Union. It accounted for 2.4% of the EU’s population and generated 1.9% of the EU’s GDP.

According to Globaldata, in 2024, the Czech Republic ranked as the 38th largest source market for tourists worldwide, generating 9.6 million trips in 2024, representing a 0.6% share of total global tourism demand. 

About 86.4% of tourist flows are concentrated on the European continent. Meanwhile, 65.0% of trips abroad in 2024 were made by Czech tourists via land transport, while 35.0% were made by air.

Perspectives

The latest IMF data indicate that the Czech economy contracted by 0.1% in 2023, as a result of the current unfavorable international economic climate, the conflict in Ukraine, the war in the Middle East, and rising costs for energy, raw materials, and intermediate goods. Growth of 1.1% and 2.3% is projected for 2024 and 2025, respectively.

According to GlobalData, between 2025 and 2028, international departures by Czech tourists are expected to grow at a CAGR of 4.2%, reaching a total of 11.4 million departures in 2028. Meanwhile, spending by Czech tourists abroad is projected to increase at a CAGR of 8.5% over the same period.

Travel abroad will increase this year, as Czechs will continue to maintain their appetite for traveling abroad. The increase in short trips abroad will be driven by three factors: an increase in airline connections operating routes from the Czech Republic; rising prices for hotel and accommodation services within the country, making travel abroad more economical than domestic travel; and a shift in the priorities of Czech residents toward discovering new destinations.

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