Markets
Czech Republic

Market Characterization for Portugal

In 2024, Czechia will be the 19th largest tourist market for Portugal in terms of overnight stays (0.8% share) and 21st in terms of guests (0.7% share). In 2024, the Czechia market recorded 130.8 thousand guests (var.24/23: +8.6%) who generated 432.2 thousand overnight stays (var.24/23: +8.0%). It stands out as the 23rd market in terms of tourism revenue with €144.7 million (share: 0.5%), 15.0% more than in 2023.

In terms of overnight stays, Madeira was the main national destination for tourists from Poland visiting Portugal (48.2%), followed by Greater Lisbon (17.1%), the North (10.4%), the Algarve (9.4%) and the Azores (9.2%). In terms of type, overnight stays in hotels predominated (52.5%), followed by local accommodation (21.2%) and apartment hotels (18.1%).

Portugal ranks 9th in total outbound air flows from the market. According to ForwardKeys, in 2024, the available air capacity grew to 374.2 thousand seats (var.24/23: +19.1%); with 4 airlines responsible for 99.9% of the total capacity: %), TAP Air Portugal (share: 35.3%), Smartwings (31.3%), easyJet Europe (29.2%) and Eurowings (4.1%). The majority of operations originate in the city of Prague (98.0%).

It should be noted that Polish tourists have an average stay of 12.5 nights in Portugal (ForwardKeys, 2024); the majority buy airline tickets through direct channels (share: 75.1%); and travel with three to five people (32.3%) followed by two people (30.6%).

According to SIBS data, Greater Lisbon will account for 27.1% of the 32.0 million euros in card purchases originating in Poland in 2024. Madeira has the highest volume of card transactions (28.2% share), followed by Greater Lisbon with a 27.1% share, the North (14.4%) and the Algarve (12.2%).

2024 Position | Year-over-Year Change
Guests 0.1M 21º | 8.6%
Overnight stays 0.4M 19º | 8.0%
Tourism revenue 145.0M€ 23º | 15.1%
Disembarked passengers 0.2M 23º | 20.5%

Market Profile

Change 24/23
10.9 M Population
0.4 %
50474.9 USD GDP per Capita
2.3 %
2.1 % Inflation Rate
-8.6 pp
28.9 % Savings Rate
0.0 pp

With 10.9 million inhabitants, Czechia is the 44th largest economy in the world and the 13th in the European Union. It represented 2.4% of the population and generated 1.9% of the EU's GDP.

According to Globaldata, in 2024, Czechia was positioned as the 38th largest source market for tourists worldwide, generating 9.6 million trips in 2024, which represents a 0.6% share of total world tourism demand.

Around 86.4% of flows are concentrated on the European continent. In turn, 65.0% of trips abroad in 2024 were made by tourists from Czechia by land, while 35.0% were by air.

Team

Info.CzechRepublic@turismodeportugal.pt
00420251091761/764

Perspectives

The most recent IMF figures indicate that the Czech economy will contract by 0.1% in 2023, as a result of the current unfavorable international climate, the conflict in Ukraine, the Middle East war and rising costs for energy and other raw materials and intermediate goods. For 2024 and 2025, growth is expected to be around 1.1% and 2.3%, respectively.

According to GlobalData, between 2025 and 2028, international departures by tourists from Czechia are expected to grow at a CAGR of 4.2% to reach a total of 11.4 million departures in 2028. Spending by Czech tourists abroad is expected to increase at a CAGR of 8.5% over the same period.

Travel abroad will increase this year, and Czechs will continue to maintain their appetite for foreign travel. The increase in short trips abroad will be due to 3 factors: the increase in air connections operating routes from Czechia, the increase in prices in the country for hotel and accommodation services, which means that trips abroad are cheaper than on home soil, and the change in the priorities of Czech residents in discovering new destinations.

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