Markets
Canada

Market Characterization for Portugal

In 2025, Canada ranked as the 10th largest source market for Portugal in terms of overnight stays (share: 3.2%) and the 8th largest in terms of visitors (share: 3.7%). In 2025, the Canadian market recorded approximately 728,600 guests (year-over-year change: +4.7%), who generated 1,830,300 overnight stays (year-over-year change: +5.8%). It stands out as the 10th largest market in terms of tourism revenue, with €740.6 million (share: 2.5%), up 6.2% compared to 2024.

In terms of overnight stays, Greater Lisbon was the main destination for Canadian tourists visiting Portugal (39.2%), followed by the Algarve (23.9%) and the North (16.8%). By accommodation type, hotel stays predominated (60.2%), followed by local lodging (17.0%), apartment hotels (9.4%), and apartments (7.8%).

The main airlines transporting Canadian tourists to Portugal were: Air Transat (share: 32.3%), Air Canada (25.5%), TAP (19.7%), and SATA International (10.8%). Most flights originated from Toronto (57.6%) and Montreal (34.2%).

According to SIBS data, Greater Lisbon accounts for 37.9% of the 157.8 million euros in card purchases originating from Canada in 2025. The Azores rank 4th (share: 7.8%), after the Algarve (22.3%) and the North (16.6%).

2025 Position | Year-over-Year Change
Guests 0.7M 8º | 4.7%
Overnight stays 1.8M 10º | 5.8%
Tourism revenue 740.6M€ 10º | 6.2%
Disembarked passengers 0.5M 12º | 6.9%

Market Profile

Change 24/23
41.3 M Population
3.0 %
60495.2 USD GDP per Capita
1.3 %
2.6 % Inflation Rate
-1.3 pp
21.4 % Savings Rate
0.0 pp

Canada is a North American country with a population of 41.3 million in 2024; it was the 9th largest economy in the world.

According to Globaldata, in 2024, Canada was the 7th largest source market for tourists globally, generating 39.3 million trips and accounting for 2.5% of total global tourism demand.

Meanwhile, 52.8% of trips abroad taken by Canadian tourists in 2024 were by air, 46.6% were by land, and 0.6% were by sea. by sea.

Team

Market team coordinator
Inês Almeida Garrett
Info.Canada@turismodeportugal.pt

Perspectives

The IMF reports that Canada’s economy grew by 1.6% in 2023, despite the current unfavorable international environment, particularly the conflicts in Ukraine and the Middle East, rising energy costs, and higher prices for other raw materials and intermediate goods. Growth of 1.9% and 1.6% is projected for 2025 and 2026, respectively.

According to GlobalData, between 2025 and 2028, international departures by Canadian tourists are expected to grow at a CAGR of 2.8%, reaching a total of 43.8 million departures in 2028. Spending by Canadian tourists abroad is projected to increase at a CAGR of 6.8% over the same period.

According to the OAG Schedules Analyzer, comparing the 2025 summer season (April 1 to September 30, 2025) with that of 2024, the number of available airline seats from Canada to major European destinations was as follows: United Kingdom: 1.3 million seats (+4.8%), France: 1.2 million seats (+3.3%), Germany: 820,000 seats (-5.3%), Italy: 515,000 seats (-0.1%), Portugal: 400,000 seats (+3.8%), and Spain: 370,000 seats (+0.6%).

For the 2025 winter season (October 1, 2025, to March 31, 2026), the number of available seats on flights from Canada to major European destinations was as follows: United Kingdom: 795,000 seats (+3.7%), France: 780,000 seats (+7.4%), Germany: 530,000 seats (-6.3%), Portugal: 200,000 seats (+2.6%), Italy: 180,000 seats (+2.9%), and Spain: 160,000 seats (+15.7%).

According to Forwardkeys, flight forecasts for passengers originating in the Canadian market to Portugal for the period from November 2025 to April 2026 point to a 16.2% increase compared to the same period the previous year.

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