TravelBI by Turismo de Portugal

Markets

Brazil

Market Characterization for Portugal

In 2024, Brazil positioned itself as the 7th tourist market for destination Portugal measured by the overnight stays indicator (share: 4.4%) and 6th place in terms of guests (5.6%). In 2024, the Brazilian market recorded around 1,088.6 thousand guests (var.24/23: -1.2%) who generated 2,473.8 thousand overnight stays (var.24/23: -3.8%). It stands out as the 7th market in terms of tourism revenue with €1 141.0 million (share: 4.1%), 7.9% more than in 2023.

In terms of overnight stays, Greater Lisbon was the main destination for Brazilian tourists visiting Portugal (51.5%), followed by the North (23.7%) and the Algarve (7.7%). In terms of type, overnight stays in hotels predominated (74.3%), followed by local accommodation (15.3%) and apartment hotels (4.6%).

Portugal ranks 4th in total outbound air flows in the market; 5 airlines account for 91% of total capacity: TAP (share: 64.7%), Latam Airlines (20.1%), Azul (7.4%), Iberia (3.5%), Air Europa (1.1%), Air France (0.9%) and others (2.3%). Most operations originate in the cities of São Paulo (share: 42.1%), followed by Rio de Janeiro (14.8%), Recife (6.8%), Belo Horizonte (6.7%), Brasília (5.7%) Fortaleza (4.6%), Salvador (4.2%).

It should be noted that Brazilian tourists stay an average of 19.8 nights in Portugal (ForwardKeys); the majority buy direct airline tickets (share: 68.6%); and travel as a couple (36.9%).

According to SIBS data, Greater Lisbon will account for 49.0% of the 302.7 million euros in card purchases originating in Brazil in 2024. The North comes in 2nd place (share: 25.1%), followed by the Center (9.8%).

2024 Position | Year-over-Year Change

Guests 1.1M 6º | -1.2%

Overnight stays 2.5M 7º | -3.8%

Tourism revenue 1141.1M€ 7º | 7.9%

Disembarked passengers 1.4M 7º | 6.0%

Market Profile

Change 24/23

212.0 M Population

0.4 %

20809.1 USD GDP per Capita

4.0 %

4.1 % Inflation Rate

-0.5 pp

14.5 % Savings Rate

0.0 pp

Brazil is a South American country with 205.4 million inhabitants and was the 8th largest economy in the world in 2024.

According to Globaldata, in 2024 Brazil was the world's 29th largest source market for tourists, generating 13.1 million trips and accounting for 1.3% of total global tourism demand. Around 49.7% of flows are concentrated on the European continent.

In turn, 82.4% of trips abroad made by Brazilian tourists in 2024 were by air, 16.8% by land and 0.8% by sea.

Team

Info.Brasil@turismodeportugal.pt

00551130841830

Perspectives

The IMF's most recent figures indicate that Brazil's economy will grow by 2.9% in 2023, despite the current unfavorable international climate, the conflict in Ukraine, the Middle East war, rising energy costs and the cost of other raw materials and intermediate goods. For 2024 and 2025, lower growth is expected in the order of 3.0% and 2.2% respectively.

According to GlobalData, between 2025 and 2028, international departures by Brazilian tourists abroad are expected to grow at a CAGR of 4.1%, to reach a total of 15.3 million departures in 2028. Spending by Brazilian tourists abroad is expected to increase at a CAGR of 7.2% over the same period.

According to Forwardkeys data, the forecast for flights in terms of passengers from the Brazilian market to Portugal for the period May to October 2025 points to a decrease of 2.5% compared to the same period last year.

If we compare the 2025 summer season with the same period in 2024, for the period from April 1 to September 30, 2025, the number of air seats available from Brazil to the main European destinations was as follows: Portugal: 1.6 million seats (+39.1%), Spain: 800,000 seats (+51.4%), France: 620,000 seats (+41.3%), Italy: 595,000 seats (+45.6%), United Kingdom: 400,000 seats (+29.5%) and Germany: 390,000 seats (+29.2%).