TravelBI by Turismo de Portugal

Markets

Austria

Market Characterization for Portugal

In 2024, Austria positioned itself as the 16th tourist market for Portugal measured by the overnight stays indicator (share: 1.0%) and 17th in terms of guests (0.9%). In 2024, the Austrian market recorded around 183.8 thousand guests (var.24/23: +6.1%) who generated 547.0 thousand overnight stays (var.24/23: +4.1%). It is the 16th market in terms of tourism revenue with €274.5 million, up 7.4% on 2023.

In terms of overnight stays, Greater Lisbon was the main destination for Austrian tourists visiting Portugal (27.8%), followed by Madeira (25.0%) and the Algarve (19.1%). In terms of type, overnight stays in hotels predominated (62.3%), followed by local accommodation (18.3%) and apartment hotels (8.7%).

Portugal is in 11th place. The airlines that transported Austrian tourists to Portugal were: Ryanair (share: 40.1%), TAP Air Portugal (20.3%), Austrian Airlines (share 14.3%), Wizz Air Malta (9.2%), Lufthansa (9.2%), Swiss (2.4%) and others (4.5%); most operations originate in the cities of Vienna (share: 93.4%), Graz (3.5%) and Salzburg (1.9%).

It should be noted that the Austrian tourist has an average stay of 11.2 nights in Portugal (ForwardKeys); the majority buy a direct plane ticket (share: 66.2%); and travel as a couple (34.3%).

Greater Lisbon will account for 39.8% of the 41.6 million euros in purchases made by cards originating in Austria in 2024. The Algarve comes in 2nd place with 20.7% of spending, followed by the North (13.9%) and Madeira (12.7.0%).

2024 Position | Year-over-Year Change

Guests 0.2M 17º | 6.1%

Overnight stays 0.5M 16º | 4.1%

Tourism revenue 275.2M€ 16º | 7.4%

Disembarked passengers 0 0º | 0.0%

Market Profile

Change 24/23

9.2 M Population

0.5 %

69460.4 USD GDP per Capita

2.5 %

3.9 % Inflation Rate

-3.8 pp

24.9 % Savings Rate

-0.1 pp

Austria has 9.117 million inhabitants and was the 33rd largest economy in the world in 2024.

Austria ranked as the 23rd largest outbound tourist market in the world, generating 18.3 million trips, which is equivalent to 1.1% of global tourism demand. Around 91.4% of total outbound flows are concentrated on the European continent. The Austrian states with the highest outbound tourist numbers were, in order of importance: Vienna (share: 12.6%), Lower Austria (9.8%), Upper Austria (7.5%) and Styria (7.4%).

In turn, 40.3% of trips abroad by Austrian tourists were by air, 59.4% were by land and 0.3% by sea.

Team

info.germany@turismodeportugal.pt

Perspectives

The most recent IMF figures indicate that Austria's economy will shrink by 0.8% in 2023, as a result of the current unfavorable international climate, particularly with the conflict in Ukraine and the Middle East, rising energy costs and other raw materials and intermediate goods. For 2024, a drop of 0.6% is expected and for 2025 the economy is expected to grow by 1.1%.

According to GlobalData, between 2025 and 2028, international tourist departures from Austria are expected to grow at a CAGR of 3.4%, reaching 20.9 million departures in 2028. Spending by Austrian tourists abroad is expected to increase at a CAGR of 7.1% over the same period.

According to estimates by OAG Scheludes Analyser, reported for the 2024 summer season compared to the 2023 season (April 1 to September 30, 2024), the number of available air seats is led by Germany: 1.9 million seats (-1.7%), followed by Spain: 1.0 million (+7.3%), Italy: 990 thousand (+12.1%), Greece: 760 thousand (+3.3%), Turkey: 740 thousand (+13.2%), and the United Kingdom: 720 thousand (+24.8%).

In Google Destination Insights accommodation searches (April to September 2024), Italy has a 23.7% share, followed by Germany (14.4%), Croatia (10.4%), Spain (6.5%) and Greece (6.5%).